I was introduced to Eton years ago in London by my uncle and clothing connoisseur.
For many years I always respected the craftsmanship that goes into each and every shirt.
This is not some trendy designer shirt based on mass production.
Eton's beginnings go back to 1928 in the little village of Ganghester, Sweden. Annie and David Pettersson created their first made-to-measure shirts.
Their success allowed the Peterson's to take the business out of Annie's kitchen and to expand into the UK and eventually globally. Built on traditional values Annie's philosophy was to never hand over an item until completely satisfied. With a foundation as such Eton foundation has been solid. Today Eton still remains a family based company owned and operated by there grandson Hans Davidson.
The opening of this store marks an important milestone for Eton. Our loyal New York customers have asked us time and again for a location in the city. We are thrilled to offer them the full breadth of our collection in this fantastic neighborhood," explains Hans Davidson, President at Eton.
Set to open Dec 13,2010
625 Madison Avenue and 58th Street. This store promises to become a new Mecca for the city's most discriminating consumers just as it has throughout Europe.
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